Fabletics is a new force that is emerging in the fashion and clothing industry. It is taking Amazon on with a storm. Fabletics uses a system where customers sign up to receive clothing on a subscription basis. The truth is that although high-quality brands were once defined by low prices and quality products, people want a lot more than that these days. This is because there are so many cheap products online. People want a company that is more than just offering products and shipping. They want a company that offers a rewarding customer experience and one that offers last mile service.
Fabletics does other stuff that nobody else does. For example, they have a reverse showroom engineering technique. Showrooming refers to when customers will try out a piece of clothing in a store but without plans to actually buy it from the store but to find a cheaper one online. However, Fabletics owns both online and regular stores. This way, they can let people come into the store, try on clothing, and if they are unsure whether or not they want to buy it, they can buy it later online. In fact, it gets automatically added to the customer’s online shopping cart.
There is more to it than that. The fact is that many of the customers who enter the stores, around thirty percent to be exact, are already Fabletics subscribers. Another twenty five percent of people become subscribers when they enter the store. Fabletics does not care whether their customers buy the product in the store or later on, because they just want their customers to be happy.
Fabletics can also use this to their advantage and get better data about their customers. For example, they can find out what people in a certain area are interested in. If people in a certain location are buying a certain thing online, Fabletics will make sure that the store is stocked with those items.
Kate Hudson, the star of Almost Famous, has now brought Fabletics to greatness. She is a well known marketing genius, in addition to her acting capabilities. She strongly supports Fabletics and is known to recommend their products. She has helped them create a customer support strategy that makes their customers come back again and again. That is why Fabletics has a top rating with the BBB. It is highly advised to take the Fabletics lifestyle quiz.