How Hussain Sajwani Accomplished the Impossible

Hussain Sajwani worked after school as a boy for his father in the family store in Dubai. The store sold Chinese imports, consumer goods, and office supplies. Hussain mentioned to his father that he certainly would not be interested in being self-employed because the hours were too long. He would much rather get a degree and become a professional so his hours would be more regular.

 

As things worked out Hussain Sajwani did go to college in the US at the University of Washington where he earned a degree in engineering and economics. He then returned to Dubai where he was employed by a Dubai gas company.

 

Even though his sentiments as a boy where he told his father he wouldn’t enjoy being self-employed, Hussain did have quite a sense of working for oneself as he certainly learned a lot about business in general by working with his Dad. The job with the gas company did not last very long when Hussain formed a catering company that furnished food to the US Army in the Gulf Wars during the early nineties. This venture was a tremendous success and established a foundation for Sajwani’s future endeavors.

 

In 2002, Sajwani established DAMAC Properties, a real estate management and development firm. He had correctly surmised that when the UAE lifted the restrictions on foreigners immigrating to the country, there would be a boom in real estate and land sales. He did not want to miss the opportunity. DAMAC Properties was to become the foundation of all things good and prosperous for the Hussain Sajwani family.

 

Sajwani started things off with a really fast start, as his very first project was totally sold out before the construction of the project had even begun. He was a brilliant promoter and marketing guru and became well-known for his innovative advertising strategies and tactics. One of his favorite slogans was, A New Bently With Each Apartment.”

 

This approach and others worked so well that soon, the DAMAC owner had made the brand well-known all throughout the country. DAMAC has sold to date, 19,000 apartments with another 44,000 in varying stages of completion.

 

To learn more, visit http://www.hussainsajwani.com/.

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